This is Avik Nag Chowdhury born and brought up in Kolkata, West Bengal.
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It is a common hobby today to scroll over our Facebook feed every now and then. According to DMR, 65% of Facebook users log on daily.
Every marketer is using this high number of users to their benefit by promoting their business. It is becoming harder day by day for marketers to stand out in this high competition. With over 1 billion daily active Facebook users, marketers need to be smart in terms of how they grow their audience and business through Facebook.
It’s tricky, but it’s not impossible! Here are 10 smart Facebook marketing ideas to help you stand out in the crowded social sea.
1. Target an Insanely Specific Audience
The super-advanced dimension of promotion focusing on is one of the fundamental motivations to be amped up for Facebook advertising. You need to dedicate time and resource to analyze your customer base and forming buyer personas, now you can put those personas to use and go after the people that are most likely to be interested in your products or offerings. But be alert! On the off chance that you go too explicit, this methodology can neutralize you along these lines, watch out for the audience definition device to guarantee you’re not getting so granular with your persona focusing on that no one sees your stuff.
2. Run a Simple Contest to Up Engagement
Facebook contests are nothing new. But who doesn’t likes them? You’ve likely been presented to many, and have possibly even entered a few (I realize I have). Be that as it may, have you really taken a stab at running one yourself? Running a contest with a tempting incentive is one of the best ways to spur ad engagement on Facebook. The contest doesn’t have to be overly complicated. You can for instance, simply start by asking people to submit photos with your product in them, and then choosing a winner at random for a fun trip.
3. Create Short, Enticing Video Posts
There are a lot of posts on our Facebook feed but on which ones do our eyes get stuck on? The videos! While scrolling up randomly on our feed we pause and spend our time for a while on videos which we feel are engaging or interesting to us. So you can attract more audience if your posts have some video content. But if you’ve tried marketing your company with videos on Facebook, but people just don’t seem to be interested? This is likely due to one of two reasons: Your videos are too long
Or, they’re just not engaging enough
Facebook users are hoping to be engaged. They’re investing their energy in a social stage, prone to kill time or stalk their friends, so you have to occupy their consideration rapidly, with engaging substance. What better approach to do that then through video? The amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion, between April and November of 2015! One of the most famous Facebook page Buzzfeed have figured out the recipe to driving video engagement – keep it short and sweet, with a visually engaging thumbnail. I can’t believe that I spent around 2 hours a few evenings ago watching these short video formula posts on BuzzFeed Food’s Facebook page!
4. You Must Use Eye Contact in Your Images to Direct Attention
Eye contact is a magical and powerful thing. No, I am not kidding it actually is! People follow directional cues from other people. If everybody in the room looks up, you’re going to look up too. This is human nature. People have a characteristic inclination to pursue the look of others, and we have been trained since birth to pursue bolts guiding us to where we ought to look/going. Take advantage of this fact to focus viewers’ attention toward the most important part of your Facebook ad. For example, in the event that you have a solid suggestion to take action, you could demonstrate a picture with an individual taking a gander at or indicating that content.
5. Post Images of Dogs or Babies
To attract the attention of your audience and also to grow them you should post images of dogs acting like humans or babies acting like adults! I’m aware that this tip sounds bizarre. But it works! Why? According to a lot of surveys videos Dogs, Cats and Babies are the most liked and shared posts on every social media! Just a few days ago the image of an egg, yes just an egg broke the records of being the most liked picture ever on Instagram defeating Kylie Jenner! So you don’t know what people will like and when and what and how anything will get viral suddenly! Inserting some playfulness into your posts will grab busy, distractible people’s attention, and this is the perfect formula to do just that: Baby + headset and suit + adult-like caption, always makes for a good laugh.
6. Target the Leads You Already Have on Facebook
You can upload a list of emails right into Facebook and then show your ads to that audience. Through Facebook’s Custom Audiences feature, you can focus on the leads you’ve caught from your newsletter signup or other lead gen endeavors, or maybe a gathering of your present clients that you’re attempting to upsell. Like I discussed in point number 1 with focusing on insanely targeted audiences you should be also creating advertisements to the get in touch with the audience that you have as of now, yet in a much progressively customized way. For example, let’s say you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website.” You can upload that list of people and target them with a highly specific ad that refers to that guide and what the next steps are to take their website to the next level.
7. Clone Your Main Revenue Generating Audience
We’ve talked about a couple of techniques for making pertinent groups of followers; when you’ve procured enough information, you can clone your best performing Facebook crowd. Facebook’s Lookalike Audience feature allows you to take an audience you already have and expand your reach by finding new leads that have similar attributes. You can pretty much clone your best customers. It’s that simple!
8. Humanize Your Brand with Fun Employee Photos
Facebook is all about people. The original intent of Facebook was to interact with friends, not advertise your business. The issue is, pushing exclusively item related messages is just going to take you up until now. You have to demonstrate the general population behind the brand to associate with your group of onlookers. There are a lot of companies that do this well. They use their Facebook business page to show off employees in a humorous and relatable way.
9. Only Pay to Promote Your Best Content
You’re likely covering every other week, month to month or quarterly premise to see which content is reverberating with your audience as far as site hits, offers remarks, and other commitment measurements. With all of this knowledge at your fingertips, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure. Run Facebook ads to give a second life to your content superstar performers. Evergreen content will still resonate with a larger audience if it did well when it was originally published.
10. Use Emojis in Your Facebook Marketing
It was found that ads with emojis get far higher click-through-rates than ads without. Unfortunately, Google quickly caught on and emojis are no longer allowed in AdWords ad text.
According to AdWeek, 92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emoticons are somewhat similar to pooches and children, individuals simply like them. The lesson of the story, use emoticons in your Facebook showcasing presents on add identity and feeling to your content.
It’s simply that simple. Before you know it Facebook Advertising may turn into your quickest developing showcasing channel!
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